It took a little bit of time to decide what exactly our gym-bunny would be doing, but eventually, we settled on weights. It was decided he would take on a bulk of the main animation, with Eryn acting as a guiding line and focusing on the background and any final tweaks. Our latest editing recruit Michael was super keen to get involved and flex his MoGraph muscles. In fact, lots of us Stormies are pretty active, so that’s why when gyms reopened we wanted to create something to celebrate. While some of us are too busy pressing snooze, she is out there doing burpees (or whatever it is those sporty types do). Key Development Points: Movement, SimplicityĪ post shared by Storm & Shelter is a HUGE fan of CrossFit. Using the base of the track to lead the timings, everything came together into this slick loop. Using a consistent palette as an anchor, she then had full reign to explore different fonts, designs and layouts whilst still having a cohesive feel.Īs part of the design process, Izzy had a clear idea of how it should move, so when it came to animation, it was pretty much a ‘get straight into it’ approach from Eryn. Izzy led the charge with this one and was keen on exploring lots of different aspects of type and how they can move. Which can be a bit of a shame. So for this project, we wanted to push ourselves to do something a little different and be a great reference point for pitches to show how dynamic just typography can be. Though sometimes, the constraints of what we can do can be quite… limiting. Key Development Points: Typography, TransitionsĪ post shared by Storm & Shelter some of our more corporate clients, we used typography A LOT. MoGraph Monthly was originally intended to be an internal name but when it came to writing this blog, something unnecessarily swish like Demo-Graphics or Motion Tactics felt a little off-brand. These posts are created with our social channels in mind, so go give them a follow to witness them properly. A dedicated time for our Graphics & Animation team to flex their creative freedom in styles they have wanted to try their hand at, without the pressure of a client looking over their shoulder. We love to learn and sometimes there are techniques that we know we could do but just haven’t had the chance to try out. Although that could sound like a bit of HR fluff, what that boils down to is that if we’re not pushing and challenging ourselves to be better, then we won’t be able to produce kick-ass content for our clients and get excited about what we create. And that’s not good for anyone. Here at Storm & Shelter, one of our core values is ‘Go a step further’.
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